Whatever it is, the way we tell our story online can be the margin of victory for the campaign.

Actionable Strategy: Filipino Voter Mobilization

  • Two women sit outside, each holding a glass of red wine and a sandwich. They are engaged in conversation, surrounded by green foliage and a wooden fence.

    Localized Outreach

    Establish direct communication with Filipino communities in Clark County, using respected Filipino leaders, influencers, and organizations to convey the message of the Harris campaign. By partnering with churches, cultural centers, and business associations, we can ensure the campaign’s values resonate with the core of this community.

  • A woman with short black curly hair wearing a gray shirt with red polka dots, flexing her right arm with a serious expression. The background is divided into white on the left and blue on the right. The left side contains a campaign message in Filipino with bold text that reads: "IPAKITA ANG ATING LAKAS! BUMOTO PARA MANALO!" The blue right side has large purple text that reads: "HARRIS WALZ ANG IBOTO!" and a disclaimer in small white text at the bottom.

    Filipino Language Campaign Materials

    The creation of campaign materials in Tagalog and other Filipino dialects will make the message more accessible and demonstrate cultural understanding. This should include flyers, online ads, videos, and social media content tailored to Filipino audiences,

  • Close-up of a U.S. one hundred dollar bill and a partially visible larger bill underneath.

    Address Key Issues:

    Filipino voters care deeply about issues such as:

    Healthcare Access: Many Filipino Americans work in healthcare, a sector critically impacted by the pandemic. Addressing healthcare reform and better conditions for healthcare workers will resonate powerfully.

    Immigration Reform: A significant portion of the community consists of immigrants or families with immigrant ties. A progressive immigration policy will energize this voter base.

    Support for Small Businesses: Many Filipino Americans are entrepreneurs. Proposals to support small businesses, especially in the post-pandemic recovery, will appeal to this group.

  • Group of women at a campaign event with Joe Biden, standing around a roasted pig on a table, in front of campaign posters for Biden Harris and Jacky Rosen.

    Campaign Events and Town Halls

    We will organize town hall meetings, meet-and-greet events, and Filipino cultural gatherings where Kamala Harris or key surrogates can engage directly with Filipino voters. These events will be held at popular community centers or Filipino-owned establishments in Nevada. Additionally, we will coordinate closely with other groups currently working with Asian American and Pacific Islander Democratic organizations to strengthen outreach efforts and create a united, collaborative front that ensures maximum voter turnout.

  • A woman with black hair and glasses sitting at a desk, smiling and looking at her smartphone, with a laptop, notebook, and coffee mug on the desk, and bookshelf, plants, and a brick wall in the background.

    Digital Engagement and Social Media

    Filipino Americans have a strong presence on social media platforms, particularly Facebook and YouTube, while the younger generation have strong presence in TikTok . Running targeted ads and creating engaging digital content specifically for these platforms will help raise awareness and encourage voter turnout.

  • Group of smiling people taking a selfie in a shopping mall near a large Christmas tree, with a mascot statue of a fast-food character in the background.

    Filipino American Surrogate Network

    Leveraging influential Filipino Americans, both locally and nationally, to act as campaign surrogates can help build trust and enthusiasm. These surrogates can engage in virtual rallies, media appearances, and grassroots organizing.